Let's make your project
land.
Hello, I’m Robert. Communications Strategist based in Brussels. I help good work reach the people it's for, with the strategy, the structure to run it, and the skills to keep it going.
Hello, I’m Robert. Communications Strategist based in Brussels. I help good work reach the people it's for, with the strategy, the structure to run it, and the skills to keep it going.
How can I help you?
Most projects start with a sentence like one of these. The rest, we’ll figure out together.
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That's the best moment to call: nothing to undo yet, and every chance to get it right from the start.
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The effort is already there. It needs a shape: a clear plan and a way of working the whole team can follow.
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One clear frame at the centre, with room for each partner to make it their own. I've built campaigns this way for over a decade.
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I can write the strategy part for you. Or, if you've already drafted it, I'll review it before it goes in, either as a short note your team can act on or in one session together.
Your case sounds different?
Tell me anyway.
Some of my work
Digital-first strategy your team can actually run.
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EEAS flagship campaign: The EU is a reliable partner
As a consultant to Cronos Europa, I developed the campaign and editorial strategy for the launch phase of this global campaign by the EU’s diplomatic service, designed so more than forty EU Delegations could make it their own.
2026
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The Ripple Effect
Strategic consultation on Cronos Europa’s framework for EU communication built on dialogue rather than broadcasting: the structure, who it speaks to, and the order of the story.
2026
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Green European Foundation’s new website
I managed their website redevelopment from start to finish: three platforms into one, built on strategy workshops with their team and handed over to a team I trained to run it themselves. Later, I came back to coach new staff.
2024-2026
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The Dry Side
The communication strategy behind the launch of a new queer community exploring life beyond substances, from who it's for to one clear message used everywhere. Built from scratch with its founder, coaching him along the way. It now grows by word of mouth, and new people come to its events through its videos.
2026
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Digital Content Factory
At ICF Next, I founded a new department so content, social media, strategic and creative teams could work as one on EU campaigns, and two internal awards followed. Its workflow carried on in the social media team of fifteen I led until 2022.
2019-2022
Working
with
organisations
I shape your strategy, set up how your team runs it, and come back to keep it on track.
Start
It usually begins with a workshop: "Just tell me everything, we'll find a place for it."
Then we test it against your audiences and shape it into a strategy or a campaign plan: what to say, to whom, in what order, and who does what.
Build
The way it runs day to day: planning, workflows and tools for your comms team (often in Notion), and training so your own people can keep it going.
Launching something new? I can set up the launch too: the website, your channels and their templates, and a first content calendar.
Stay
I come back regularly, a day a month or every few months, to see what's working, adjust what isn't and clear what's stuck. When someone on your team moves on, the knowledge stays.
Already have a comms team?
I come in as reinforcement, not replacement.
Working
with
agencies
I'm the strategist you bring in for the thinking. I've run a team inside an agency, so I know what your Thursday looks like. I find what the audience needs to feel, write the brief that gets to the creative idea, and make sure it lands and works everywhere.
I'll tell you what I'd recommend and why. If you go another way, I'll tell you what you'd be giving up. And for what I don't do, I bring in the right people.
Bids:
the strategy section, written to hold up in evaluation
Campaigns:
the direction and the brief, then how it adapts across countries, partners and channels
Operations:
planning and workloads your team can sustain, so what you sell is what you deliver
Workshops
and teaching
I teach and coach on what I've done myself: communication strategy, digital channels, campaigns that run through networks, and the systems behind a comms team.
As workshops for your team, masterclasses for your clients under your name, or sessions in your course or training programme.
Not ready for a project? Start with a second opinion.
A short written review of your strategy, campaign or bid: what's strong, what's at risk, and what's missing. Fixed scope, a clear price upfront, with one session or a note your team can act on.
How I got here
I started where communication ends: the part people actually see. In 2010 I was a student volunteer in Łódź, making posters and Facebook posts to get people excited about studying abroad. The Erasmus Student Network became my playground, and by 2013 I was running its international communication from Brussels.
Since then I've worked my way back to where it begins. At an agency, I went from running social media for EU campaigns to leading the team that made it, then building a new department and the systems that held it together. Today I start at the beginning: the strategy, and everything it needs to work.
Along the way, I also became the person who explains how it all works: training volunteers across Europe, coaching the people I hired, briefing a whole agency when Facebook first changed its rules on political ads, and now running workshops with clients.
My methods are digital at heart: I know what a strategy asks of the people who plan, post and report on it, because I've done those jobs myself. And I still judge the work by where I started: does it land? Does it reach the people it's for?
If we meet at an event, you'll spot me: I'm usually the tallest person in the room. Standard sizes rarely fit, so I learned early to find what does. I work the same way.
Tell me what you’re working on
A few lines are enough. We'll take it from there: a coffee in Brussels
or a call from wherever you are.